Property Web Development

In the hospitality industry, a standard website is no longer enough. Your website should not just be a digital brochure—it must be a high-conversion sales tool designed to bypass expensive OTA commissions (like Airbnb and Booking.com) and secure high-value direct bookings

. At Greg Berry, we combine world-class marketing strategy with elite software engineering (powered by the Nette framework) to build robust, secure, and beautifully designed property websites. 

We will build a website you can truly be proud of—one that perfectly represents your brand and drives sales. Your new website will be fully custom-made. It will feature an original graphic design tailored to your vision and corporate culture, ensuring a modern look that meets all today's industry standards. 

You will be able to manage it completely on your own without any coding knowledge. 

Accessing your administration dashboard is as simple as two clicks. 

Features & Specifications

 To ensure your property dominates the market, our development team categorizes features into three distinct levels of performance: 

1. The Essentials (What We MUST Include) These features are non-negotiable baselines for the modern hospitality market 

• Real-Time Booking Engine Integration: Seamless connection with your Property Management System (PMS) like Guesty, Mews, or Smoobu to show real-time availability.
• Instant & Secure Payments: Fully integrated, PCI-compliant payment gateways (e.g., Stripe, PayPal) supporting multi-currency transactions.
• Mobile-First Responsive Design: Flawless layout and speed on smartphones, where over 60% of travel bookings happen.
• Speed & Performance Optimization: Ultra-fast loading times engineered through clean code and optimized media.
• Rock-Solid Security (HTTPS/SSL): High-level encryption so guests feel completely safe entering credit card details.
• Clear Call-to-Actions (CTAs): A highly visible, sticky "Book Now" button that follows the user as they scroll.

2. The "Good to Have" (What Makes a Site Perform Better) These elements elevate your site from a basic booking tool into a high-performing revenue generator.

• Automated Upsells & Add-ons: The ability for guests to buy extras during checkout (e.g., airport transfers, breakfast, early check-in).
• Multi-Language & Multi-Currency Support: Automatically displaying content and pricing based on the user’s location.
• Dynamic Pricing Sync: Automatically pulling seasonal rates and minimum-stay rules from your central channel manager.
• Social Proof & Live Review Aggregation: Dynamic feeds pulling 5-star reviews directly from Airbnb, Google, and Trustpilot.
• Interactive Area Guide: A custom-built map showcasing nearby restaurants and attractions to sell the experience, not just the room.

3. The "Nice to Have" : Advanced features that provide the "wow" factor and set your property apart from the competition.

• Immersive Virtual 3D Tours: High-end Matterport or 360-degree video integrations.
• AI-Powered Guest Assistant: A smart chatbot that instantly answers common guest questions 24/7.
• Exclusive Direct-Booking Perks System: Automated pop-ups or loyalty triggers offering guests benefits if they book direct.
• Advanced Analytics & Tracking: Deep integration with Google Analytics 4, Meta Pixel, and heatmaps to track and optimize the booking funnel.
• Custom Nette Architecture: Bespoke, un-hackable, tailored web solutions built on the Nette framework for maximum longevity.

OUR STEP BY STEP PRODUCTION WEBDEVELOPMET : 

We deliver completely turnkey websites from the ground up, while keeping you involved in every major milestone. We also provide web hosting services and take care of your domain and email management.

Phase 1: Wireframing & Structural Design

We build websites from the ground up. We start by preparing wireframes (structural blueprints) for all template types. We then review these wireframes with you and adjust them based on your feedback.

Phase 2: Graphic Design Customization

Once the wireframes are finalized, we begin working on the graphic designs. Before moving forward, we review these designs with you and incorporate any necessary revisions to perfectly match your brand identity.

Phase 3: Development & CMS Implementation

After the graphic designs are approved, we dive into the work behind the scenes: coding the HTML templates and implementing the Content Management System (CMS). This allows you to manage your new website anytime, anywhere, with zero programming knowledge. Full mobile optimization and clean, search-engine-friendly code come as a standard.

Phase 4: Testing & Client Training

Once the implementation is complete, we run a thorough test of the entire website and schedule a training session with you. You or your employees responsible for the website are welcome to attend. No prior knowledge is needed—just a pen and paper for notes. The training is straightforward and will take around 2 hours.

Phase 5: Content Population & Launch

Next comes the content population phase. Since questions usually arise during this step, we are available to help you via phone and email every single day. We also assist our clients with copywriting and content creation. If writing isn’t your strong suit, we offer professional copywriting services to ensure your texts are engaging, readable, and impactful.

BUILT A SITE THAT SELLS. CONTACT GREG BERRY